The Research Of SP CO., LTD Marketing Management

The article applies marketing channel management knowledge to SP CO.,LTD marketing channel research. The research includes marketing channel design,selection of channel members,motivation of channel members,performance measurement of channel members,management of conflicts in channel,logistics management in channel etc. And at the same time,it associates the knowledge of relationship marketing,supply chain management and motivation theory to marketing channel management. Through the research of SP CO.,LTD marketing channel, the article wants to resolve the problem of SP CO.,LTD marketing channel and give a series of project to resolve it. Through it can improve SP CO.,LTD marketing channel management. It also wants to give the reference to the company like SP CO.,LTD.