Research On The Strategic Alliance Of TTX Company

With the development of global economy and China's WTO entry, strategic alliance has becoming a very important subject in strategic management and in economics; it has been understood by lots of Chinese enterprises from learning to practice. Strategic alliance, which is formed by various of agreements between two or more enterprises of the counterpart resources to advance their strength and share their risks, is a relaxed win-win competitive cooperation organization and aims to reach their common objectives to share the market, to cooperate in resources and R&D and to increase their competitive ability. In recent years, strategic management has achieved a lot with development and innovation.This paper, in the light of the analysis and research methods of the basic theory of strategic alliance and management, make a case study on TTX Company against the background of its alliance with QI Company on the reason of alliance, establish and implementation and alliance evaluation according to the structure-conduct-performance model. This paper includes three parts: in part 1, the main study content involves the analysis of the internal and external environment of TTX Company and its reason to make an alliance with QI Company carry on the research on the theory of Potor's Five Forces and SWOT analysis; in part 2, on the basis of the strength and weakness that TTX Company faces, analyses the strategies that it should take, that is, make an alliance with QI company guided by the theory of value chain and game theory; in part 3, makes a comprehensive performance evaluation on the alliance from the three different aspects, that is, economic value, competitive strengths, and stabilities, on the theory of coordinated effects, VRIO model and game theory.This paper put forwards how a small and medium-sized technologic firm explores international market by the mode of strategic alliance, it did happen in TTX Company and this is a meaningful topic and is of great importance and representative. While by systematically, theory with practice analysis of our company, we expose our practice to you for your reference and study.