Study On The Liner Shipping Strategic Alliance With Cooperative Game Theory

As (?) well knows, shipping industry is a high-investment and high-risk industry. It has been characterized by fierce competition since its advent. At the same time, shipping company has changed its management tactics constantly to adept to cruel marketing competition .In this half century, container liner shipping industry achieved speedy development owing to the flourishing development of the world trade, liner shipping makes the core situation of the shipping industry. However, the quantity of container ship increases rapidly and at the same time the quantity of the world trade climb slowly in recent years. Almost all of the large liner company tries to seek cooperation with the other large company to some extent for the living in the competition. Some company who prefer the "go-it-alone" policy and have achieved relative success, but some of them sought cooperation lately. So it is necessary and significance to study the essence of this cooperation through the cooperative saperficial phenomenon.Over the half-century development Game Theory has proved to be a useful tool in the study of economics. Many scholars also-apply the searching method of game theory to make decision of the company's management tactics. Firstly, this paper will present a detailed of liner shipping strategic alliances and then use the cooperative game theory ideas and models to analysis the motivation of the liner shipping strategic alliances. In the end this paper will analysis the cooperative characters strategic alliances with cooperative game theory models. This will enhance the liner company's ability of the decision-making whether to entering the alliance; which alliance what's the company's pay-off in the alliance. The purpose of this article is to give the middle-small skipping company theory supports.