Strategy Analysis For Real Estate Development

With fast development of the national economy, the proportion of third property in the national economy had made a big enhancement. By the development of more than twenty years, the real estate industry already became one of the pillar properties of the national economy. Currently, the selling of real estate products is dissatisfactory, large quantity of real estate products are unmarketable. It not only restricts the durative development activity of real estate business enterprises, but also would result in large quantity of bad loan in bank. More over, it will influence the growth of district economy.Currently in our country, the growth of real estate marketing is not good, the operation and the research of theory are not mature. Thesis begins from the analysis of the operation and the theory investigation about real estate marketing, analyzes current problems in real estate marketing. The strategy management thoughts have get recognition, but still weak in specific operation. Especially in the face of important investment decision, the decision-makers have not enough and accurate information to support their estimate. Information absence will induce severe mistake of investment decision, and induce the item development can not realize the target of investment. It is the mostly causation of cash building unmarketable in current real estate market. This text proceeds research aiming at the part" strategy analysis" of strategy management, launches around two pivotal problems in real estate development strategy management: "where to compete?" and "how to compete?"For the sake of understanding the strategy analysis for real estate development completely and systemically, this text make a discussion about the operation principle of strategy analyse of real estate development. Make use of the method of marketing management and becoming work contents and operation process of the strategy analyses for real estate developments. The strategy analysis for real estate development is made up of five parts. They are: the analysis of macroscopic environment of real estate industry, the analysis of region real estate market, the analysis of real estate market subsection, the analysis of location, the analysis of competitors in real estate market. Thesis analyzes the needing information for real estate investment decision deeply; otherwise, thesis investigates some methods for proceeding strategy analysis.