The Effect And Countermeasure Research Of 2008 Beijing Olympic Games To Beijing Tourism

The Olympic Games for these years are the most important event of any sort that we have in the world. This culture activity would be very much important for any host country. Hosting 2008 Olympic Games is the historic opportunity that world granted china. The impact of grand international sports events such as the Olympic Games ,extend far beyond the fields of sports and into the spheres of, social—cultural development, economics, the environment, etc. The 29th Olympic Games will have a great positive impact on the development of not only Beijing but all of china out of question, Among those tourism will benefit from the 2008 Olympic Games, and the positive impact will be continue.The paper analyze the effects that 2008 Beijing Olympic Games to Beijing tourism by means of literature,interviewing with experts,case analyzing and logic deducting, describing,evaluating the market environment of Beijing tourism, then putting forward measures of development, drawing the following conclusion:2008 Beijing Olympic Games will effect upon Beijing tourism. Firstly the most directly effect is enhancement of the international tourists, while the most lasting effect is improvement of Beijing international reputation and tourism visualization, at the same time 2008 Beijing Olympic Games will improve environment of Beijing tourism, enhance the Beijing new attracters of tourism, also enhance routes and abilities that information spread. Consideration will also be given to negative effects made during the international event. Such as the enhancement of tourists will destroy Beijing tourism resources in a limited way, especially no regeneration tourism resources, but, if we take available measures, these negative effects will be avoided or reduce in the least degree.Olympic Games only provide a opportunity that occuring only once in a thousand years to Beijing tourism, but not means 2008 Olympic tourism must succeed. Tourism industry is a frangible industry, influenced from many factors, such as economic depression,SARs,terrorism,etc. So our hope will come true only by taking available measures under the positive within and exterior environment. In order to succeed in 2008 Olympic tourism, we should take positive measures, such as integrating tourism products, upgrading tourism visualization, sales promotion, keeping and strengthening after event, etc. even though those measures is not ensure the success of Olympic tourism, it is indispensable to a successful Olympic Games...