The Marketing Strategy Research Of China Cars Entering Families

Facing up the rapid development of international Cars' Industry, our national Cars' Industry has entered a fast developing stage How to make our national Cars' industry connect to internationals's and enter families quickly. The text states that domestic Cars' Industry must use reasonable and effective maketing strategy in order to fulfill the target. Under the internal and external conditions of the develop ment of our national cars' Industry.By the description of mstorical milieu about the development of our national cars Industry, the Text points out that The Strategy conception of cars entering families is demcmd strategy. The competitive Strategy is The gathering of diversity. The collocation of marketing strategy is the reconstruction of maketing nets and promotion.The Characteristic issue of the text is generalize comparatively the forming reasons of domestic cars' enterhg families and analyse it through costs and learn. The text also conelucles the premise conditions and development direction.