Car Industry Franchise, And Faw Car Licensing Model Study

Through reasonable analysis and research on franchising and markeing format of the case and China, the author aims to find a suitable franchising format about cars and hope to help and guide the cars marketing format reform and development a little in China.This thesis bases on the analysis of franchising and does research on the franchising format about cars. At the same time, this thesis combines the analysis of the case, points out the necessity of franchising in the case and does research on the designing of the cars franchising format.This thesis combines the theory and practice of franchising and is helpful to the cars development of China in a long run.