Marketing Strategy Study Of Fertilizer Enterprises After China's Entry Into WTO

Nowadays, with the increasing of chemical fertilizer Products, the domestic chemical fertilizer market is getting more and more active while the competition is getting more and more intense In the meantime, The Chinese chemical fertilizer enterprises face various challenges from the multinational corporations directly. The trend that "Domestic competition is internationalized, Abroad competition is domesticed" has brought more Chinese enterprises into the international competition, which are going to import after china enters WTO . Therefore, Chinese chemical fertilizer enterprises make the appropriate of the marketing strategies concern not only the survival and the development of the enterprises, but also the development in the domestic economy. the problems arise to every chemical fertilizer enterprise as how to conduct the chemical fertilizer marketing and what kind of marketing strategy of chemical fertilizer to make.Through the analysis of domestic chemical fertilizer enterprise on the aspects of the macro environments, Present status of market, competition of market, behavior of the consumer, this essay determine the chemical fertilizer marketing strategy and the management of the implementation of the strategy. It also describes the mission and the structure of chemical fertilizer enterprises marketing strategy, analyses the business developing direction and the 4Cs marketing tactics combination of chemical fertilizer enterprises of China.This essay also describes how the chemical fertilizer enterprise ensures its effective implementation of marketing strategy through the stuff construction, chaimel construction, sales culture construction.At last, this essay makes the content of study more substantial through the analysis of living example of marketing strategy of XJ company...