A Dissertation About Modern Enterprises Using Network For Public Relationship

In network age, network communication is more advantageous than traditional communication. In recent years, many books have been published on internet communication and the websites construction of mass media. Most researches are focused on the media and done from the perspective of communication and journalism. This thesis aims to study from the perspective of public relations and internet communication. It dissertates that, following the trend of times, how modern enterprises create favorable consensus in network and shape the nice image in the society for themselves, commanding strategy and technique of public relationship in network, making full use of new-type network facilities to communicate with clients. The thesis also probes into the dilemma that will show up for the enterprises in China in their early stage of public relationship in network, and discusses the measures for molding brand image making use of network, as well as measures fitting for international requirements.