Study On The Relationship Between Sudden Public Events Of The Guidance Of Public Opinion And Government Public Image

A good government image is the most important resources owned by the government, but also the intangible wealth of government, is the embodiment of a country the government’s ruling ability, is an important part of government public relations management.The image of the government is mainly reflected in the routinemanagement, and any sudden major public events will affect the image of the government. In order to avoid or reduce the negative impact of sudden public events generated by the image of the government, the government should try to control the development of events in theseevents, and to guide the good public opinion and control. If the government can be very good to deal with and deal with unexpected public crisis, will have very important significance for the image of the government. And guide public opinion is a effective government to deal with sudden public events. On the rational use of public opinion togovernment thought better, thus about people’s opinions, people’sbehavior pattern, so that sudden public events can be solved moresmoothly.However, whether China or the international community is sudden public events of the period, how to make a friendly, efficient, responsible,harmonious, legal government image and enhance the ability of government and cohesion in construction, will be the government facesnew challenges, weapon guidance of public opinion the government is to meet the challenges.This article from the government image the implication, the definition of major sudden public events, how to guide public opinion in response tosudden major public events to discuss the government, and the relationship between public opinion and government public image.Analyzed the advantages and disadvantages, to find out and analyzeproblems, summarize the government response to the sudden publiccrisis how public opinion public relations, how to maintain the good image of good government. This includes the correct positioning of the image of the government, improve the management mechanism,strengthen emergency response capabilities, establish and improve theguidance of government public relations and public opinion control mechanism, to establish the system of the government image evaluation system, establish the image of the government function of specialized management institutions.