A Study Of Present-day China's Business Values

Xu HuamingA successful enterprise should have its own "soul" - its business values. Such values function as the "navigation mark" leading enterprises to success. Therefore, it is of vital importance to develop sound business values for enterprises wishing to enhance their existence capacity and core competitiveness. Scholars and entrepreneurs at home and abroad arc attaching more and more importance not only to the theoretical study but also to the practical study of business values and their cultivation. In China, studies to that end are behind the development of enterprises, and many problems need to be overcome before business values are fully developed. This thesis is a survey of the trend and current situation of present-day China' s business values. By studying some relevant issues in practice, the writer will put forward the guidelines, procedures, measures in developing China' s business values, hoping to provide theoretical and practical...