Study On Development Strategy Of Tianjin XingBoHai Construct Development Limited Company

Real estate vocation performs an important role during the development of economics. With changes of economics, the real estate vocation in our country has undergone several different phases. Recently the economics situation in our country has changed greatly, which made it was practically important to develop strategy management to real estate companies.According to the practical situation of Tianjin XingBoHai Construct Development Limited Company, systematic research on the company's strategies in management and development was developed.First a comprehensive and systematic analysis of the external environment confronted by the company in the aspects of politics, economy and culture was made and the opportunities that many benefit the company were identified and the risk were clarified. Several kinds of drive energy to the vocation were also captured. Then, the trend and the characteristic of the development of the real estate vocation in TIANJIN were summed up, based on which, the trend of its development in future several years was forecasted. Moreover, from the aspects of the current situation of the company's management, finance, sales and marketing and corporate culture, a thorough and specific analysis of the company's internal environment was made, and the superiority and diagnoses weakness in this company was identified. Meanwhile superiority characteristis of XING BOHAI's core competence were analyzed.By applying the multi-level analysis method and EFE Matrix, IFE Matrix, SWOT Matrix, analysis and assessment of the opportunity, threat, superiority and weakness existing in the critical internal and external factors was made, based on which, eight managing strategies were proposed.In the end, by using QSPM method, three out of the recommended ten managing strategies above were singled out for the company.