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Tanjin Studio Theme Park Market Forecasting And Financial Projection

Posted on:2004-04-06Degree:MasterType:Thesis
Country:ChinaCandidate:M Q YuFull Text:PDF
GTID:2156360125963381Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Being a supplement to the tourist resource and an important type of modern tourist product, theme park is of significant role in the world tourist development in the recent 50 or 60 years. Tannin Studio Theme Park is located in the center of Beijin, Tianjin and Hebei province with completed transportation infrastructure around it. The park can use world famous brand name of Paramount which is one of the five biggest movie companies in the United States. The Paramount designed 3 themes for the park, (a) Chinese history and culture theme; (b) High-tech and future theme and (c) Role of Paramount film theme. The park has the favorite location, world first-class theme and entertainment. The essay here is trying to forecast the volume of visitors to the park based on the above condition.There are basically three ways of visiting volume forecasting: (a) volume ratio estimation; (b) target market investigation and analysis; (c) similar project comparison estimation. The essay introduced another way-income standard forecasting. The visiting volume forecast was done through the estimation of population growth, economic and income growth analysis, consumption ability analysis, market penetration analysis. The financial projection is also included in the essay.The theme park will be successful in China.
Keywords/Search Tags:Theme Park, visiting volume forecasting, income standard forecasting, financial projection
PDF Full Text Request
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