Research On The Development Trend Of Mini-Automobile's Market Demand In Urbanization Process

Since the CPC Party Central based on our country's economic and social development made the decision that accelerating urbanization progress is the important strategic goal of our country at the 16th Party Congress, our country's urbanization construction have been going fast. Urbanization indicates that the social structure, social relationship and economic relationship have changed deeply. In the Period of the Social Trans-Structure, research on the basal characters and developmental trend of mini-automobile's consumption is of important meaning for our country's mini- automobile industry to retain persistent and healthy development. Based on abundant market research and large data, the paper chooses scientific methods of market research and data processing, bring forward the idea of "space to time", then from three angles——market environment,products and consumers, the paper makes an in-depth research on the development trend of mini-automobile's market demand, and some advice are given to mini-automobile Enterprises.The paper presents that the mini-automobile's market emphases will transfer to middling and small towns and countries in the urbanization progress. The mini-truck, as an transition product, remains definite market space in the west, which is quite limited. And it will likely integrate with the light truck to light business truck market , according with rules of international market. The mini-car market will go up steadily due to its multi-functions and large space. Some advice on brand founding,product development and marketing of mini-automobiles are given in the end.