Studies On Evaluating The Market Competitiveness Of Automobile Transportation Enterprise

The market competition of automobile transportation enterprise isincreasingly violent. Any automobile transportation enterprise confronted many problems, especially state-owned automobile transportation enterprise .To achieve economical efficiency, the enterprise caters for existence, development and competitive capacity. The research purpose of the dissertation is to establish comprehensive evaluation index system of automobile transportation enterprise, to indicate the situation and management of the enterprise, to discover the factors affecting competitiveness of automobile transportation enterprise and corresponding strategy, to provide suggestions for enterprise decision making staffs.The dissertation firstly gave the implication of the enterprise competition, the basic strategy improving competitiveness of enterprise, the facts affecting competitiveness of enterprise and the approaches to improve it. Then the dissertation discussed the following concrete characteristics of automobile transportation enterprise such as the system structure of automobile transportation enterprise, the specialty of transportation product, the investigation to the transportation market, passenger movement and flows of goods analysis, strategy of transportation product and price strategy. The competitiveness of the enterprise means the existence ability and development capacity, the actual competitiveness and potential competitiveness. Both internal factors and external environment affecting enterprise competitiveness should be considered. The dissertation established the comprehensive evaluation index system of automobile transportation enterprise. During the positive analysis, adjustment method of evaluation index system was put forward due to the flexibility of collectingdata and calculating it. Dephi and analytic hierarchy process were used to calculate the weight and grey fixed weight clustering was used to conduct comprehensive evaluation. Game theory \vas used to analyze the price strategy the market competition of automobile transportation enterprise, how to coordinate the interests among the sub-company and the surTs. It is also be used to analyze the existence problems when concrete strategy are adopted such as single vehicle lease contract and establishing large enterprise group and how to compete with the other enterprises.Many relations should be coordinated to adapt to the external environment in the automobile transportation enterprise. New management and marketing model should be probed to enlarge enterprise scale, improve market share and improve market competitiveness.