| JiLin Automobile Co., LTD. Located in JiLin City JiLin province, being the subsidiary of the First Automobile Group Company, produced the first China's mini van in the early 1980's.For a long time, the industry of mini van has always been most concentrate produced in the auto industry. Five magnates in this field, including ChangAn, FAW JiaBao, ShangHai-WuLing, HaFei and ChangHe, not only monopolize the domestic market of mini van, but lead in the quantity of production and marketing in the home Auto industry. Occupying more than 95% of the home market all these years, the five magnates hold a pivotal position, but the competition is mainly among them. Therefore, this thesis we only discuss and analyses the situation of the production and marketing in these five big ones. At present, the five enterprises can enterprise be divided into three levels: ChangAn leads the first, FiveLing and HaFei rank the second, JiaBao and ChangHe, staying the period of regulation are the third.JiLin Automobile Co., LTD. Only produces minibuses and mini trucks, but groups very fast all these years. Compared with other similar enterprises, it takes an advantage over others in paying much more attention to the marker of mini trucks, making use of the advantages of price, and progressively forming a large---sealer economy. However how to keep such developing impetus, the key is to put out new products now, our company only has minibuses and mini trucks, but no mini cars. What's more the products are more simplistic while our competitors such as HaFei can produce mini cars as well as minibuses and mini trucks of different series. At the same time, many new products are emerging one after another with delayed effect.Seen from far sights, before the present mini-products with draw from markets, how to extent the vital cycle of products, create super profit, and enlarge market portion are the main topics discussed in the thesis.Analyzing from the internal and external environment of the market sales, as well as the six aspects of the outside environment of the enterprise, namely, economic environment, humane environment, social environment, humane environment, social environment, political environment, technique environment and natural environment (EFE), the thesis comes to a conclusion that the developing policies of national industry, gradually increasing gradually increasing market sales, together with the development trend in a whole offer a good opportunity to the market development of FAW ; while the competitive opponents and the local limited policies are the treat. Fortunately the opportunity is bigger than the treat. Even though the internal factors have a good effect. On our company, we still need to carry out the effective policy for the development of the market, take part in the fierce competition, overcome the disadvantages; other wise, we would lose good opportunities, and the defeated in the competition.The thesis also analyzed the enterprise from the inner environment, such as, internal management financial conditions, production/circulation market sales, research and development (R&D) etc and points out it still has shortcomings in the low level of equipment, craft and productivity, so it should improve the equipment and the craft level, control the number of the workers, introduce the equality of the staff, adjust the policy of salary, and excellent the personnel's structure.The thesis draws much more attention to the analysis of the competitors from the aspects of products, productivity and programming and gets a conclusion that our enterprise has no ability and opportunity to fight against the similar competitors face to face. We should go on strengthening the present market portion, word hand continuously to develops the new products, and enlarge the market portion with the modicum----low level products as predomination.Analyzing from the BCG model of each product, we could consider the series of mini trucks as the automobile style of " problem", which can be developed by using the strategy o...
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