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Research On The Mini-Automobile Development Process Of CA Motor Ltd.

Posted on:2005-08-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y CaiFull Text:PDF
GTID:2156360125464913Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Lately Chinese automobile industry have meet high speed increasing period along with the development of national economy . In this five years from1999, automobile persisting developing speed of two numbers , persisting increasing speed of 30 percent especially in 2002 and 2003 ,and the developing trend is persistent and steady . The object to build a maturely society this century was confirmed at the 16th conference of Chinese communist party. National economy has earn the another area of personnel and quickness . From automobile industry development of view , urbanization of rural area which was brought forward at the 16th conference ,this will become the biggest hope and way to solve the problem of farmer angular carry tale and become the only crazy to build entirely moderately well off scarily, which will promote the course of Chinese urbanization in 2020 , the ratio of Chinese urbanization will exceed 50 percent realization of city and urbanization of rural cause will promote automobile popularization greatly , which process development of automobile industry tremendous space . To foresee increase at a high speed of automobile industry will persist 20 to 30 years.At the same time, the motor corporations are facing the huge challenge from imperfect forecast and changeable market with shorting product innovation cycle and forming global market. Only are market demand reacted rapidly and are individuation product offered, they may win the competition. Auto market has been transferred from bargain market when The CA Ltd. entered auto market to purchase market. Now, the power of new product development mainly comes from market nor technology. Therefore, it is key successful factor for the CA Ltd. to win the competition, redesign the CA product development system and implement the CA Ltd. product from technology-driven to market-driven.Firstly, the principal theories of the enterprise business strategy and product development strategy are discussed with market economic environment in this paper. And our enterprise's strategy management keystone that will be implemented be indicated. Then, this paper addresses on the design method of activities of product development and discusses the principal method of business process reengineering for product development process. Finally, a detail assessment for existing product development strategy and process of CA Ltd.. is given. Based on above the assessment, an new product development pattern, Multi-product and Multi-layer concurrent new product development, is introduced for CA Ltd. Finally, the CA Ltd. product development process is reengineering and the process includes three sub-processes: strategy plan, engineering development, fabrication and sale.
Keywords/Search Tags:New product development, Concurrent development model, Process reengineering
PDF Full Text Request
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