New Theory Of Behavior Finance

The knowledge-based economy age has coming, the science technique makes great advance. The economic importance of the human resource rise obviously. Human resource has become the first strategy resources. Under this background, business enterprise should set up the principle firmly that human resource is the center. The finance also should enhance the" person" core and enlarge the investment for the human resource. The investigative contents in this text are some trial for greeting knowledge-based economy challenge. This text tries to make up traditional finance limitation leading the main behavior factor into finance system. The value management concentrates in new-increased value created by people's valid labor. The main point of the text is: The core of the finance is value manages, and the core of value manages is behavior management. Behavior leads to the exchange value and makes the value of assets change. The object of behavior value management is the behavior of employees. The employees think well of their behavior increasing value and behavior decreasing value. Finally the employees select the biggest behavior net value. Thus the employees can manage themselves.The text carries through above thought primarily. On base of analysis to traditional finance and value manages, the writer puts forward the behavior finance system .The central point of this system is value manages. The writer introduces the main factors of behavior finance system, such as the object, the function, the hypothesis, the principle and the circumstances. At last the article introduces the accountancy supportsystem of the behavior finance-three dimension accountancy and makesthe differentiation analysis to the behavior finance theory.