| This paper begins with the choice of marketing channels of Julong automobile trading corporation Ltd and based on analytic results of its market environment according to effective statistics of investigation and survey, it arrives at how Julong automobile trading corporation Ltd considers improving clients' satisfaction as the competitive goal, effective market regulation as the basis, how it forms marketing system of service centering on CRM through the link of CRM and therefore it develops into the present scale. Thereby, it provides a basic concept on how to have a foothold somewhere and develops in competition for small and medium automobile distributing business. This is also the main research finding of this paper. First, Julong Corporation correctly chooses brand specialty as the marketing channel, which is the foundation of its subsistence and development. At present, sales of automobiles are mainly through four typical modes, that is, brand specialty, automobile-trading market, automobile chain sales and e-business that are increasingly adopted in automobile sales. Among these, brand specialty is the main marketing channel of cars in China, while automobile-trading market is considered as an important place for consumers to buy relevant products of automobiles and automobile chain sales and e-business are actively adopted by Chinese automobile sales system. After the analysis of the advantages and disadvantages of these four main domestic marketing channels and the diversification of the choices of domestic automobile consumption, Julong Corporation decides to choose brand specialty as its marketing channel. Second, effective market investigation and survey provide forceful statistical support for the operation of Julong Corporation. Siping hadn't had an independent automobile dealer till 2000 and the only automobile dealing departments are assigned by independent dealers in big cities like Changchun, Shenyang and so on. Their operational motivation is not high and their operational status is bad. The reason lies in that the geographic feature of Siping determines that if there is independent automobile dealer, they are certain to be pushed aside and pressed by automobile dealers from big cities and the trust crisis of clients. Therefore, whether there is market prospect is a puzzle that bothers managers at the beginning after the corporation founded. However, effective market investigation and survey show broad market space for Julong Corporation and the facts also prove that these statistics of investigation and survey are scientific and effective.Finally, construct service-marketing system with CRM as the core and improve corporate core competitive power. In automobile industry, enterprises in different positions of links in value chain have different understandings about core competitive power, but client basis is a common component of corporate core competitive power. In the process that marketing strategy changes from products as center to clients as center, the management of client resources becomes an increasingly prominent problem, especially the management of potential clients should be the focus of CRM application in automobile industry. As automobile dealer, its sales process is in fact a process of acquiring clients. From first contact to final sale, the seller keeps contacting with clients and client relation management also requires sales clerk to work strictly according to this process and guarantee to further contact with the client in each step and keep a record of it. In the process of establishing service-marketing system with CRM as the core, Julong Corporation has its own advantages: 1. Market scales and scopes are not so large; the corporation need not put much labors and material resources. Though service-marketing system with CRM as the core is important in corporate development, the corporation has enough time to construct this system. 2. For brands that the corporation mainly deals, the content of CRM that the corporation carries out is monotonous a...
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