The Development Strategy Research Of Chengdu Water Supply Company

It's necessary for enterprise doing strategy management when market compete is taking. Enteprise can get the definite goal and situation through series management and decision of strategy analyse strategy making and strategy carryling out; It can also get existing and development, using the effective means to arrange resources and exploring hard to get the harmonize between self-condition and outside circumstance.Water supply enterprise stations a special trade, it has something to do with the fate of countries and people. Water supply enterprise is at once faced with the competition of water supply market when national water supply estate policy is adjusting, it will even face the competition with large-scale international water supply bloc, it will be a very severe challenge to the water supply enterprise who always stations under the planned economy management system. Enterprise must renew the ideological views and the train of thoughts of operation and must think and appraise overall again about the organized system manpower resource market price profit etc of the enterprise; It must also know the chance and dangers which is brought from the changes of operation outside environment and must understand the superiority and inferiority of enterprise itself, then makes correct strategy sets out superiority adjusts inferiority fixes favourable opportunity and defeats difficulty and challenge, so theenterprise will win the victory in competition and get larger and stronger.The article has analysed the outside environment and inside condition of enterprise; According to the general tendency of water supply trade of whole country and aiming at the concrete goal-Chengdu Water Supply Company. It has also used the idea of SWOT analyse to compare the superiority with the inferiority of the enterprise the favourable opportunity with the danger of the enterprise, then gets the main problems is: The enierprise lakes to obtain the direct motive of the profits; The development space of the enterprise is limited;Competition consciousness in the enterprise is weak. The strategy will suggest to be taken: First, basing on water, made the enterprise stronger. The second, enhance the service, and set up the good and public image. The third, developing many entities, made the enterprise bigger. Property diversification of the fourth, Propulsion and invest the corpus the diversification. The fifth, innovation the old systems, and made the strategy come ture.