During the recent years, plastics abnormities materials and its products have been developed rapidly. The government issued the policy in increasing the macro management and trade popularization from the. More and more manufacturer, the end-user and scale of the producer have been enlarged. Plastic abnormity material and its product became the No. 4 sort building material. For the producer, what is the new marketing strategy to finish the goal of the company? It is just we want to express in the paper.The main content are: we introduce the plastic abnormity and its product; the trade actually and develop trend in the future of the plastic abnormity and its product. we analyses the target market of HS company and analysis its character; we summarize the SWOT and PORTE of HS company; we have worked out a series marketing strategies. And finally, the logistic ensure is also considered in order to realize the HS company goal.At present, many investigation have been conducted how to increase the macro management and trade popularization. But fewer people views from the producer point on how to work out a series marketing strategies in order to obtain the company goal, and accelerate trade development. so the article have some valuable comment on the plastic abnormity and its product.
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