Northeast General Pharmaceutical Factory Fosfomycin Series Of Product Marketing Strategy

NEGPF is one of the biggest pharmaceutical enterprise in China and backone enterprise of NEPG. Its annual sale in 2001 is 2. 8 billion yuan RMB and ranked No. 6 in the whole Chinese pharmaceutical enterprises . Its main products include more than 70 kinds of raw materials and preparations such as antibiotics, vitamins, cardio and cerebrovacular drugs etc. But the enterprise still needs to overcome many obstacles in the course of its development. The main obstacle for the development currently is "marketing and sales".In the paper an analysis on various factors which have impact on the Chinese drug market structure of antibiotics and main factors which influence the consumption were made through the methods including theory linking with practice , investigation and research and analysis on 4P marketing strategy for phosphomycin series products are given. The analysis of impact of new situation on drug market and the strategy of product business incorporation , following and analyzing competitor. Comprehensive competition with regard of market development , clinic development and new product development were put forward in this paper . The basis of this paper is the marketing practice of the enterpise . Quotation of large amount of literature , statistics data and investigation of marketing as well as current marketing theory in order to be helpful to the improvment of current marketing situation of the enerprise.