The 3-year MKT Strateges And 2004 Market Development Plan Of Changsha Xinao Gas

China has opened its several economic factors to foreign and private owned capitals after the 16th congress of CCP, including public utility factors such as municipal gasXin'ao Gas has set up more than 30 JV or self owned municipal gas enterprises, since it entered this field in 1994. Changsha Xin'ao is the 34th member company, which also is the second one in principal capital. In order to make the operational target more scientific and to predict operational result precisely, these member companies, including Changsha Xin'ao, mapped out their three-year marketing plan (2004—2006) and 2004 market developing program.In this article, the author began from analyzing the operational environment. Based on the abundant market research data, the author analyzed the marketing opportunities and predicted the developing trend and market size of some key subdivided markets, then drew the marketing goals of the future 3 years, and mapped out the marketing strategies of different subdivided market according to the conditions each subdivided market.After analyzing the market development of Changsha Xin'ao of 2003, the author primarily estimated the operational environment in 2004. guided by the 3-year marketing plan, the author mapped out the marketing developing goals of 2004 on the basis of market research data, the company's resource, and organization ability, then divided the marketing developing goals into quarter goals for each key subdivided market. At last, the author gave some advises on the 2004 market developing strategies and resource guarantee.