A Study On Development Of Corporate Banking Business For Bank Of China Jinan Branch

After China's entering into WTO, domestic financial industry is being deregulated, keeping pace with deepening reform and broadening opening. Under this situation, the competition between banks is getting more and more severe, and at the time, the clients demand is getting more and more sharper. It is an important task for commercial banks, especially for state-owned commercial banks, to study on how to develop in the competition.Corporate banking business (CBB) is of great importance for Chinese banks, since their profit comes mainly from CBB, and this will still last for a long time. Therefore, to quicken the CBB development will ensure the banks' healthy development.As the epitome of Bank of China (BOC), BOC Jinan branch represents typically Chinese banks in status quo, outstanding problems, and orientation of CBB. In this article, the first chapter demonstrates the necessity that commercial banks must quicken their CBB. The following chapters give a deep study to BOC Jinan branch in such aspects as its present conditions, circumstances. The article also analyses the strength, weakness, opportunity and threat to CBB development through SWOT method. In the base of analyzing problems, it illustrates the CBB development objective and strategy.The conclusion turns out to be realistic for BOC to establish effective mechanism for the development of its CBB, especially good organizational structure, fitting business process, and reasonable interior operating mechanism. It is hoped that this article will be helpful as well to other state-owned banks and even other commercial banks.