Marketing Analysis And Promotion Of Tsinghua University Wpacs Project

The Web based Portfolio Assessment of Creativity System (WPACS) is researched by Tsinghua Univercity Yunzhou Network Education Lab. It is based on WPA which is the advanced assessment theory. WPACS will be used to eliminate some disadvantages in the traditional assessment.The team of WPACS not only has published some reports about the assessment of creativity, but also has compiled the network software system since 2000 years. The software of WPACS includes network digital file system, the assessment of oral English system, identify style system and long-distance interview system.This essay is about a marketing business plan for the WPACS project. The essay puts forward the analysis to marketing, project operation, investment budgeting and financing by analyzing such as company, products, market competition, risk and measures that will be taken. In conclusion, three business models of WPACS will be in effect. One is to sell the software to the authentication organizations. The other is to hold the authentication with the education organizations together. The last is to provide the information service to the students who want to get the authentication.