Evolution Of Cellular Phone Industry And NEM Strategies

The high-tech product growth model is a tool to analyze the lifecycle of a product family or product generations in a high-tech industry. Describing the characteristics along with the market growth and technology evolution, this model helps to understand the trend of the product family as well as industry; hence people can shape their strategies accordingly.This paper is focus on the worldwide cellular phone industry. Data that represent the industry have been sorted, analyzed and fitted into the model. Those data include subscriber, sales, market share, brand, model, feature, value chain and some events. The paper ends with drawing the conclusion that the description of A, B and C stages in the growth path can interpret the cellular phone market well. We then forecast the trend of this market and recommend strategies to mobile phone NEMs and investors.