| Psychological consulting is an important field of career in modern society. The standardization and development of its occupational behavior have great impact on people's mental health and benefits. During the social transform and economic shift, people's psychological qualities are largely challenged by the fast changing social and economic environment. With the swift development of psychological diseases, there occurs a large demand for psychological consulting industry. Statistics indicate that psychological consultant ranks No. 8 among the most competitive talents in 2010 and will become a hot career in this century. However at present, this industry in China is far lagging behind the advanced countries. There was no uniform management system and qualification and criteria for the practitioner weren't efficiently supervised. What's more, not only psychological consultants are quite scarce but also their professional quality needs great improvement. Therefore, psychological consulting will be a growing industry in China.In this report systematic thinking,investigation,research and analysis are conducted on the current situation of psychological consulting industry. There are four parts in all: firstly, analyze the current situation,problems and trend, referring to the business model in advanced countries such as America。Secondly, analyze the characteristics of current market including both supply and demand, by large-scale sampling。Thirdly, investigate the business value and risk in entering this industryLastly, attempt to put forward suitable business models for this industry. The information,analysis and recommendations in this report can provide reliable reference for policy-makers,current psychological organizations and potential entrants.
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