The Research On Corporate Cultural Integration Of Hunan Haili Chemical Group

Corporate culture, as a newly-arisen phenomenon in the management, has been getting more and more extensive concerns from domestic and international academic filed as well as business field. According to a survey from fortune , none of 500-topest corporations does not have it's own excellent culture. John F.Welch Jr., the former CEO in General Electric Co., regarded that the success of the corporation depended on the talented personnel and corporate culture which is a competition factor that can never be replaced. This argument has become common ground of numerous business enterprises. The corporate culture has become one of the core weapons in the competition. If the technique advantage and capital advantage are the hardware, the corporate culture, which is one of the key factors in determining long-term development capability, is by no doubt the most important software.The reason of the profound influences of the corporate culture is that it reflects the thought of the humane management and is suitable to the background of humanitarian trend in the management and increasingly dependability in the development of business. After a large-scale expansion, Hunan Haili chemical Group (HLC) faces a new development perplexity: the increase of the internal conflict, lack of innovational ability and developing power. The reason of this phenomenon is that the corporate culture is no longer suitable to the development of the Company. Seeing this, the author tries to find out the faultiness in the corporate culture by analyzing and appraising it and find out a new road for the culture integration.The thesis proceeds the evaluation of the Company's culture by using the competing values framework (CVF) , and put forward the direction and important points in the innovation of the HLC after careful discussion of the framework and instruments of the culture integration in the HLC. Meanwhile, the author also puts forward a new way of integration by combining the Custom Relationship Management (CRM) and the Employee Relationship Management (ERM) under the trend of humanitarian management.In the analysis of the culture integration of the subordinates of the HLC, the thesis has analyzed the culture differences between the HLC and the three newly-merged subordinates, discussed the necessity of the cultural integration and the reform of the paradigm and other related problems.