Customer Relationship Management In The Financial Industry Applications, Utility Analysis And Assessment

There is fiercer competition in the financial market during "New Economics Era" as the trend of global economics, whole-services and the improvement of information technology is going on. This dissertation first analyzes the structured factors of financial core-competition, and then points out that the relationships of customer and the quality of service have been the essential factors for financial industry to defeat competitors as a gist that Customer Relationship Management (CRM) should be effective to upgrade their core-competition.The paper carries on the work of studying the theory and technologies of customer relationship management, and the avail of CRM since it is used in financial enterprises as well. The purpose of this thesis is pursuit to estimate CRM, compare it with preconcerted aim and consummate the function and the flowing of system in financial industry. For the most, this article brings forth new idea to build up a new appraisal index system and its related synthetically estimated model of effect by the simplex element evaluation and multiplayer fuzzy comprehensive appraisal methods to analyze and estimate the effectiveness of CRM used in financial industry to a crumb.With deeply analyzing and studying the instance of National Australia Bank (NAB), the dissertation have evaluated the NAB' customer relationship management by the Fuzzy Comprehensive Appraisal Model of Effect which proves the beneficence and feasibility of the model.