On The Construction And Implementation Of Customer Relationship Management System

Custom Relationship Management (CRM) is one management information system that is widely researched and used in recent years. It has acquired a lot of satisfactory achievements at increasing customer loyalty, decreasing enterprise marketing expense and conforming enterprise resources.Firstly, This thesis introduces the reasons and conditions for CRM coming into being; Secondly, the thesis describes the characters and traits of the CRM and discusses the steps to follow in carrying out a CRM project; Thirdly, the thesis discusses three important points of CRM project in detail: Data warehouse, Data mining, introducing the causes for them to birth, their technology theory, and the problems that should be noticed in application; Finally, I completed an example that transform the data from one OLTP system to a data warehouse and realize the OLAP function. I wish this thesis provided some assistance for enterprise in carrying out a CRM project,...