| Enterprise is a community of economic significance. Only by resorting to its enterpriseculture power can an enterprise establish its everlasting strategic objectives and projects, providestable working and development opportunities for its staff, supply long-term service forcustomers, and constantly promote customers' profits. An enterprise has to tie itself with itscustomers, its staff, and the society so as to strive its continuous, speedy, and healthydevelopment into everlasting management. Ideal management conception of an enterprise canserve to instruct the enterprise's management behaviors and the staff's performances, to formcohesiveness among the staff and unify organically the staff's individual objectives and theenterprise's objectives so that they can bring their intrinsic motivation into full effect and ensurethe enterprise's fruitful achievements. An enterprise accumulates experience from practice,summarizes and refines it, and then theorizes it systematically and transfers it into enterpriseculture, which enriches the essence of enterprise conception and forges advanced enterpriseculture power. Therefore, the construction format of enterprise culture power forms a circle ofchains, where enterprise culture guides management, management practice creates wealth,wealth creation brings forth experience, and experience exalts into enterprise culture. Theprocess moves in circles and forms strong enterprise culture power.Enterprise culture power embodies enterprise values, management conception, and staff performance norms. Enterprise values determine the construction of its central competitiveness and steers its advancing direction. Central competitiveness has to be based on elite enterprise culture power and the enterprise values that the whole staff are identified with. So far as an enterprise is concerned, correct ideology can determine high-efficiency performances, and high-level enterprise culture power can bring forth high-efficiency intra-enterprise interaction, and bring integrated organization into full effect. In another word, the noble enterprise conception forges high-level enterprise culture power, while high-level enterprise culture power generates strong enterprise executive power, and strong enterprise performance power is transformed into central enterprise competitiveness.Based on the rationale, the present thesis is intended to study the principle and mechanismof the development of enterprise culture power in enterprises, as well as its components,structure, features, functions and great effects. The research approach is as follows: enterpriseculture power → sources → formation → cultivation → structure → effectiveness → carrier →radiation → enterprise executive power → central enterprise values → central enterprisecompetitiveness → evaluation → maintenance → enterprise culture power. Our discussion willfocus on 1) the origin, structure, components and features of enterprise culture power; 2) thestatus, growth, development, functions, and effect mode of enterprise culture power inenterprises; 3) the means, methods, and opportunities that enterprise culture power employs; 4)the principle, technique, approach, route, and evaluation of enterprise culture power construction.We analyze the way that enterprise culture power translates into substance productivity, and theproblems that exist in the process of the formation, development, and application of enterpriseculture power. Our study is aimed to seek for and provide totally new theoretical grounds forenterprise reform and development, and a manipulation platform for the construction andapplication of enterprise culture power. |
