The Research Of End-to-end Scheme Of The Project "Sun-green"

With the China's entry of WTO, the foreign investments begin to involve in China's Housing Real estate. By right of the advanced development ideas and the management, normative marketing ideas and the mature end-to-end scheme model, they give the tremendous stress to the local Real estate developers. The local developers are facing not only the competitions between the products, but also the competitions of the integrated strength between each other. Accordingly, strengthening end-to-end scheme of the Housing Real estate project will have the important meaning for the local Real estate developer to enhance their integrated strength.End-to-end scheme of the Housing Real estate project means the whole process of the designing and deployment, including the ground purchasing, marketing research, consumer's mentality habits analysis, market orientation, project planning, and the establishment of pricing strategy, advertisement strategy, sales strategy and the initial engagement of the property management etc. As we know, End-to-end scheme of the Housing Real estate project becomes more and more important in the real estate industry. As a result, the research of End-to-end scheme of the Housing Real estate project becomes the new focus of the related government departments, professionals and the real estate developers. This article focus on End-to-end scheme of the project " Sun-green", explains the different phases of End-to-end scheme, including the market research, product planning, pricing planning and promotion planning etc. And also analyzes the whole process base on the related theory. This article is divided into four parts: 1. Introduction. Describe the research background and motivation, research object and the framework of this article in brief;2. Summarizing of End-to-end scheme of the Real estate. Introduce the basic knowledge of End-to-end scheme of the Real estate;3. The proposal of End-to-end scheme of the project "Sun-green" and the related analysis;4. Evaluate End-to-end scheme of the project "Sun-green"In practice, the marketing planning of Real estate is a kind of science that has rules could be grasped. Meantime, the author feels that the marketing planning theory of Real estate is not mature. Thus we lack the instruction of the related theory in dealing with our Real estate routines. Base on the working experience in Real estate company and the reference of other persons' experience, the author sums up the theory of the Real estate marketing and brings forward some perspectives with the theory of marketing, marketing research and advertising etc.