| In the process of complete prohibition on welfare-oriented public housing distribution system and the enforcement of houses merchandization and monetization, not only has the explosive growth of the Real Estate industry optimized the dwelling environment, but also made a great contribution to the national economic growth. Meanwhile, the rapid increase in houses price has resulted in the relative decline in residents' purchasing power. Besides burning market in the Real Estate industry will lead to potential Real Estate bubble and market risk. For finding the way to maintain stable houses price and sustainable healthy development of the Real Estate market, a study on houses price matter in the background of house merchandization is not merely an essential economic issue, but political one.To begin with the theoretical background, this essay analyzes the basic characters of houses price and the Real Estate market's operation in the context of market economics. Then analysis in the setting of house mechandization in our country, taking Nanjing as example, and the state and the trend of development in Nanjing Real Estate market during these years, have been given.In the light of the houses price trend in Nanjing, the essay has given an in-depth analysis in the direct and root causes which brought about the rise in houses price. In addition, by the means of horizontal and vertical comparison, it has analyzed the rational and irrational factors of growing houses price. Based on the above, this essay has put insight into the residents' purchasing power, with the study of current situation of houses purchaser's income in Nanjing.Last but not least, the essay seeks the countermeasure against maintaining the stable development of houses price and raising the level of residents' purchasing power from divers angles, including the composition of houses price's cost, policies of credit and land, market policy consummation and the conception held by houses purchasers.
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