Study On Marketing Strategy Of Ferranini Ltalian Kitchen Furnishing Centre

At present, the manufacturing technology of the cupboard of kitchen of our country far lags behind the world standard. If does not introduce the foreign and ripe products, certainly will cause the blank of cupboard market of advanced kitchen of our country. Ferranini Italian Kitchen Furnishing Centre is a exhibition centre of the domestic largest agent whose specialization manages the top kitchen house products in Italy at present, have obtained and developed on a large scale very much in a few years. The market has stimulated Ferranini's development, same, its rise has proved the potentiality and demand on the cupboard market of advanced kitchen exist largely. At present, the advanced kitchen cupboard market of Beijing is still at elementary developing stage, very large development space exists. Ferranini, after certain achievements, must hold opportune time and expand the scale actively, the research of carrying on the marketing strategy as soon as possible is the task of top priority. This text uses the general method, have confirmed Ferranini's marketing strategy. Under the guidance of this strategy, after analyzing a large number of statistics ,we made a brief marketing plan for Ferranini. In addition, this text explores the optimum distribution question of the limited fund with the linear programming model, attempt to analysis complicated problem quantitatively.