The Research On The Marketing Strategy Of Dapu Kitchen Cabinet Company Ltd.

This report analyzes Dapu Kitchen Cabinet Company Ltd.'s marketing strategy and activities. It starts with an introduction of China's newly developed industry of kitchen cabinet manufacturing and marketing, discussing current competition dynamics and future challenges. Following the overview of the industry, this report examines Dapu's marketing strategy and tactics at its various stages of development. Problems are identified and lessons for further expansion are summarized. This report then discusses how to modify and even re-shape Dapu's marketing direction and actions in the market of Beijing. This report closes by touching upon the implications that Dapu's experience might have for other products' expansion into a national brand from their current status of being a regional competitor.