Research On The Operational Strategy Of Datang Electricity Generating Corporation, Ltd. In Shaanxi Under New Electric System

With the implementation of the electric system reform scheme, electric market which breaks the monopoly, separates the factory from the electric net and competes by price will be set up progressively. In the market where the competition becomes more and more fierce day by day, As Datang electricity generating corporation, Ltd. in Shaanxi is regarded as a subject of the northwest electric market of area, it is very important to study how to meet the request for electric market operating mechanism of surfing the net at a competitive price, which kind of measure is adopted to obtain enterprise's largest income, so as to ensure that enterprises develop in a healthy way.This thesis uses the method combining practice with the theory, using modern theory and latest view such as the electric market theory, electricity price forming mechanism with competitive price into the power network, enterprise-running strategic theory, game theory, and the latest trends of electric market construction, studying the electric market operational mode and electricity power enterprise operating mechanism, analysing the running current situation of Datang Shaanxi electricity generating corporation, Ltd. and the operating mechanism applied to the electric system reform, to the primary stage of electric market, adopting the trade mode of the limited electric consumption competition and contract electric consumption, designing the management mode of Datang Shaanxi electricity generating corporation, Ltd.to form the management mode from production tactics to running-production tactics under new electric system, centred on economic profit and based on safe production, taking effective competing-price method and the concrete plan optimizing production-running scheme. It has also proposed supplementary measures to perfect the organization, strengthen management and raise the competitive power and often sets up inside simulation market, build new performance appraise frame, strongly support the implementation of the running tactics.Through the implementation of optimizing producing plan and tactics of the price of effective competing, Datang electricity generating corporation, Ltd. in Shaanxi can be very fast adapt to the electric system reform, improve enterprise's profit level, strengthen enterprise's competitive power, lay a good foundation for enterprise's sustainable development, too.