Strategic Research On North China Oil Field Carrying Trade Development

This article emphasizes the complicated external environment that North China Oil Field is facing and it deals with chances and changes that are brought by our country's joining WTO, the rise of stream of material industry and the rapid development of the highway construction, especially after the CCP's sixteenth congress. It was guided by some new theories such as transport enterprise management on roads and modern stream of material industry management. The writer has wide accessing to the road carrying trade in our country and he does a lot of investigation and research. Meanwhile he gives a careful thought to North China Oil Field carrying trade after he has experienced much in this field. The writer systematically study and analyze the internal advantage and the defects itself on carrying trade, especially emphasizing the gap between the requirement of marketing competition and enterprise management, marketing management and enterprise resources (including manpower, material resources, financial resources, industry and invisible resources ). Hereon he put forward such a strategy as we should seize the chances of the development on road transport, boost the recombining of the industries and the reform on property right and speed up the frame adjustment and industry upgrade in order to build North China Oil Field carrying trade into a good-sized motor car transport enterprise full of keen-witted and capable workers, good equipment, reasonable scale, scientific management and brilliant enterprise feature always with competition and innovation. On the base of the above operational project, management strategy and measures are established, which shows the way of the continuous development.