Study On The Marketing Strategies Of Beida Jade Bird Aptech's Computer Education

The content's brief summary is: in 2002, is of bad situation of IT training, the IT training of Beida Jade Bird Aptech palys a leading role in computer education. In just two years, Beida Jade Bird Aptech has become to a famous brand in IT training industry, besides, it continuous maintain its leading position .Now, we have educated 50thousand students, the growth rate is really astonished. This thesis is to analyse its successful reason of Beida Jade Bird Aptech from its marketing strategy of computer education .This text through analyzing the environment of IT education , researching the demand of the consumer in IT education , also analyzing the competition environment of train industry which the Beida Jade Bird Aptech faced, and find out the Beida Jade BirdAptech's marketing opportunity-to push forward the professional technical skill training of software engineer combined with ourselves advantage ;In order to develop the valid marketing strategy, the Beida Jade Bird Aptech to classified the IT educational market, and to fix the marketing position of the training for the professional software engineer , and also develop the ACCP course system with Chinese localization special features ;How to set up Beida Jade Bird Aptech's educational brand － the first brand of IT professional training in China, and how to carry out the brand expanding － the biggest IT professional education development company, which is the important link of the strategic implement of Beida Jade Bird Aptech marketing, and building up its IT professional education charter management System is the most special strategic implement means in Beida Jade Bird Aptech.An integrated marketing strategy includes at least three contents : The strategic principle of marketing an enterprise have ; In the fierce competition environment , what competed strategy an enterprise should adopt ; The implement of marketing strategy, that is business enterprise realize the strategic principle of marketing and the method, measure and step of competed strategy. This text has analysed the environment of IT education and the fierce competed situation Beida Jade Bird Aptech faced, and then answer these three questions one by one: The strategic principle of computer educational marketing of Beida Jade Bird Aptech is to usher the real professional training to China, to break the monotonous situation of the training that the business enterprise business training of original factory, and guide the trend of the professional training; The competition strategy of computer education of Beida Jade Bird Aptech mainly includes: to insist the core business and the outlet differences turn to conduct the strategy;The Beida Jade Bird Aptech implements its strategy in such ways : Make use of the brand decisive Battle market and build up its professional education charter management system.