Gf Ag Development Strategy

As the enbodiment of enterprise operation thought, the enterprise strategy is the result of a series of strategy decision. It is overall situation plan or projects made by a business on the basis of investigating the present condition and predicting future in the vigorous compete environment of market economy. It answers the basic problem that a business can get repay from society to exist over a long time. Strategy management is a process including strategy establishment,strategy action and strategy control,with the strategy investigatement as foundation.Theories of strategy management were introducd into our country in middle of 1980's and are thought much of highly by the government sections and business enterprises.Some enterprises started to promote strategy management and gained certain results. But only a minority of local businesses can apply strategy management to themself.Some scholars think that the margin between Chinese and foreign businesses is not in concrete product and marketing, but in strategy managing. Therefore, it is very meaningful to research the strategy establishment and operating process of different Chinese enterprises.The research will provid reference of strategy management for the other businesses.The marine biology industry is an important industry in national economy. In recent years ,the substantial progress and strong vitality of marine biology industry have displayed the proof that marine biology industry is a great and hopeful developing field in technique and industry. In the world all countries by sea know the important function of the marine biology industry and have more investment in it. The rapid development of Chinese economy and the government policy of extending the internal need also bring the Chinese marine biology industry the unprecedented development opportunity.In the new competition environment of the 21st century, it is a rigorous lesson for Chinese marine biology enterprises to research validly and reply the outside environment fluctuation, to consider the development strategy direction, to greet the opportunity and to reply the challenge.This thesis tries to investigate this issue by using theories of industry framework,resource supplying,trading cost and other related knowledge.Both of the quantitative and qualitative methods are introduced into the analyzing of individual cases．Based on the analysis results of GF corporation,this paper presents strategies,ideas and conferences both for GF Corporation and for other enterprises to take and meet opportunities and challenges.This thesis has five parts．First,the background and motivation of this paper,and theories and methods used are introduced．Second,the outside environment surrounding GF corporation are analyzed．In the third part,the inner resources and abilities are explored.The strategy choices for GF corporation are presented in the fourth part.The suggestions how to deal with the possible problems in strategy management are also disscussed．The main results of this thesis can be summarized as follows:(1)GF corporation strategies are expantion strategy,integration strategy and diversification strategy et al;(2)GF corporation competition strategies are high differentiation strategies and low-cost strategies;(3)GF corporation recombined its resources; (4)GF corporation is setting up new enterprise image and production image by mordern marketting method ;(5) GF corporation designed particularly and operated effectively functional strategies, and achieved phase aims;(6)GF corporation has set up strategy units of bussiness and garanteed strategy action by a series of measures.The highlight of this thesis is as followes:(1)The author analysised and discussed completely strategy planning,operatting and controlling by demonstration methods.(2)The strategic circumstances of marine biolog...