Sichuan Mobile Company's Development Strategies Research

Since 2002, the market of China mobile communications remain enlarging. However, the increment was tremendously decreased compared with previous years. Meanwhile, the increment of income has been greatly lagged behind the number of clients, which is shown as increased gap between income and clients. At the same time, under the background that the mobile communication development has been faster than domestic economy for over 10 years, the contradiction between demand and supply has been released. With the buyer's market gradually in shape, clients have posed increasingly pressure on each service operators. On the other hand, the unique development rules (Mooer law) in the telecommunication industry raise the internal demand of price lowering for mobile communications. With the keen competition within industry, mobile communications enter an era of low profits.Currently, competition pattern has been in shape. With China's entry in WTO, telecommunications market with no exception of mobile communication in China would be more open than before. Competition will be expanded in larger range and depth.Facing great development opportunity brought by the West Development, SichuanMobile now is also facing a situation of more complicated and malignant competition. In this specific condition, how Sichuan Mobile develops in future is worth of consideration and quick decision in significant strategy.On the basis of deep research, the author of this paper, statically and dynamically points out the developing strategies for Sichuan Mobile to deal with the environment changes by using relative theory in business administration and combining macro and micro analysis approaches. Further gives out the supporting approaches suitable to the given developing strategies and expects that the given strategies could contribute to the operation of Sichuan Mobile.