| Implementing the strategy of the Great Western Development and speeding the western economic growth is Chinese government's important policy. Such strategy plays a great role in China economic development, nation solidarity, country unite and society stabilization. Accordingly, the central government economic conference has listed the western development of China as one of the major economic task and established State Council Western Development Office to carry out the policy. The economic development in western region has lagged far behind the developed eastern regions of the country due to many factors. The opening, especially the scale and the level of international trade has dropped behind the eastern regions. Consequently the international trade in Sichuan province becomes the major task of national economy because there is potential to develop it. In conclusion, It is an important measure to develope the western international trade, and it is more necessary for Western China to integrate itself into the world. The enterprises in west region must set up their market economy system, explore the overseas and domestic markets and utilize the overseas and domestic resource with opening mind and attitude because economy globalizes more quickly and China is stepping toward WTO . Therefore, it's vital for the enterprises to enhance their capability of exploring market. I have worked for a state-owned foreign trade enterprise for 7 years, which has been selling products to oversea market. His branch office in the USA and Kenya also do marketing themselves. I also have worked for a marketing consulting company which provides local promotion tactics for such famous companies as Motorola. My consideration and point attribute to such long and rich job experience. My dissertation has the following three main points. The first, it's necessary for Sichuan enterprise to explore oversea market. This point is explained by three aspects: economy globalization, local economy growth in measure of the growth of exports and the need for enterprises themselves to explore oversea market under the market economy condition. Secondly, I discuss the theory and measure to explore oversea market. The emphasis is put on channel strategy including the target market choice, the way into target market and the construction and management of sales channel. The investigation reports on the practice conducted by lots of Sichuan enterprises are included in this part. In the end, the measure and countermeasure are suggested for Sichuan enterprise to improve their capacity to explore the oversea market. I stress the importance of investigating international market, choosing target market, entering object market in various ways and constructing sales channel. In a word, you can find the way how to explore international market in my paper. I hope the main measure and strategy presented to improve the capacity of exploring international market is helpful to Sichuan enterprises. |
