The Basic Mode And Strategic Control Of The Asset Reengineering About The Medium-sized And Man-sized Enterprise

Asset reengineering started to end of 19,with science development and marketing match of social resource is the initial power of Asset reengineering following science development and marketing competition, developed countries have already risen up 5 times Asset reengineering. in our country, Asset reengineering make a great progress and become a key way to promote enterprise growth fast and cultivate marketing competitive, with national marketing economy's innovation. My paper researches internal regulation of Asset reengineering by analysis and describe development process about international and national Asset reengineering firstly, analysis and study about strategic control in the process of Asset reengineering, and the case of Chinese ShenMa group.The main opinions of my paper are listed as follows:The first, with development of Asset reengineering, the medium-sized and man-sized enterprise would be main force. Meanwhile, Asset reengineering would be main subject of the medium-sized and man-sized Enterprise management action.The second, asset reengineering is not only Enterprise M&A, but also promote Enterprise core competitive, including the reengineering and rational match of human resource, finance, equity and invisible capital. The third, asset reengineering can be identified inside and outside reengineering by reengineered object as internal or external resource, concerned six basic models, such as superficial, disorganized, splitting, equity M&A, capital M&A and cooperating reengineering. The fourth, the process of Asset reengineering include some basic steps such as clarifying company development strategy, evaluating present resource .etc.The fifth, asset reengineering is a fatal strategic question, so enterprise have to stick to the direction of company's development strategy and strategic control aiming to promoting and cultivating core competitive.