The Research On Strategy Analysis And Evaluation Of YUEYANGXINGCHANG Entering Into The Nonwoven Industry

At the beginning of the year of 2002, YUEYANGXINGCHANG proposed the development strategy of entering into the nonwoven industry, two years have passed, two strategic schemes have been formulated, one was failed, another is in execution, but facing difficulty. To guarantee the successful enforcement of the strategic shame of the entering into the field of nonwoven, it is necessary to analyze and evaluate the above-mentioned development strategy and strategic schemes, and generalize the experience, raise issues, so as to formulate corresponding resolution.By using huge amount of data and illustrations, and relative strategic management theory and methods, this article analyzes the economic and cultural environment of the nonwoven industry, the industrial competitive environment, the inner resource and the capability of YUEYANGXINGCHANG. This article evaluates the development strategy of entering the nonwoven industry and the two strategic schemes on the base of strategic analysis, furthermore. Gains a conclusion: the development strategy of entering the nonwoven industry of YUEYANGXINGCHANG is right, the strategic scheme proposed at the beginning of the year of 2002 has the advantage of competition, the other one carrying out at the present has some question. Meanwhile, This article also finds out the main issues existing in the process of the strategic management, such as we failed to fully analyze the strategic schemes; the strategic schemes itself is imperfect; a lack of safeguarding system for the execution of the strategic schemes; giving no enough attention to the strategy evaluation. Then, this article proposes some corresponding measures against the existing problems.With the ever-deep progress of the marketing economy of our country, the competition between the enterprises becomes ever furious. Efficient enterprise management becomes key to any enterprise. What this article studies is an attempt on using strategic management theory and methods in the enterprise management, hoping to provide some references to the strategic management for the enterprises.