TP Insurance Company ChengDu Branch Marketing Strategy Design

Since 1979 native insurance reopen in China, property insurance developing very rapidly, Premium income increased year by year, new insurance companies had been founded gradually. In the beginning, there have only the PICC, but now, there have more than twenty companies in our nation, as the stabilizer of the society and the roll booster of the economy play a important role in our national economy.Because many native insurance companies are come from PICC or state-owned bank, there market mode are out of date, at the same time, our country isn't the marketing country for a long time, our nation provide many guarantees to the people and the state-owned enterprises, or demand the state-owned enterprises buy the insurance, people have low insurance consciousness, so, native insurance company have no marketing consciousness for a long time.Our country have been a number of the WTO, foreign insurance companies will enter into China without any limited, compare to foreign companies, native insurance companies are in a inferior position on capital, management and marketing, especially weak in the places, state-owned insurance companies are mainly depend on individual agents to sale the insurance, but in west countries, insurance agencies and brokers sale more guarantee slips, the sales modules like cooperate with banks and sales on internet are adopted day by day, if native insurances can not improve their marketing ability, they will lost their competition very soon. Therefore, it's very necessary to improve state-owned insurance companies' marketing ability and management level.TP insurance company (TPI) is a native company founded in 1929,TPI closeddown its native business and operation oversea in 1956.TPI rich of management experience and international operation technique. Authorized by State Department, TPI reopen its native operation in 2001. The TP life and TPI as it's subordinates companies have been the actively actors in mainland China insurance market.TPI ChengDu branch was found in Jul, 2003, since conducted by the strict operation rules of the headquarter, ChengDu branch has a high jumping-off point, on the other hand, because many employees are come from other insurance companies, and there have no any difference in marketing organization structure and marketing mode compare with other companies, we must deeply consider the marketing strategy for long period development.Base on the background as above, this article bring out the product strategies, the price strategies, the place strategies and the promotion strategies of the TPI ChengDu branch through analysis the insurance market of SiChuan. These new thoughts will be used and check out in the practice in TPI ChengDu branch. Maybe it will make good effect on the marketing work in TPI, and do good to make good reputation of TPI.