The Optimization Study Of Enterprise Product Structure

As the economic status of market of our country is admitted, enterprises face the fierce market competition. Rational product structure is enterprise's one's own foundation of making better economic benefits, combining with the change of enterprise's external economy environment, present product structure has been already unable to meet market's demands. Enterprises must change inside enterprises the factor of production disposes the pattern, change and optimize to existing product structure, thus improve the products and enterprise's market competition.This thesis proceeds with basic theories of enterprise product and product structure, carry on market competition analysis to products with game theory. Through optimizing the analysis of the factor to product structure and using uncertainty theory, such as Fuzzy Mathematics, etc. Then set up relevant linear programming models and optimize the leading products of this enterprise adjustment, make enterprise obtain the greatest economic benefits under the circumstances that existing resources are put into. According to enterprise's product structure, makes the product structure tactics and proves the optimum feasibility.As the example with Jinzhou Swan Welding Consumable Co., Ltd, studying the analytical method while being to use and analyze enterprise product structure, it is feasible to prove various kinds of evaluation index systems, models and methods that a thesis puts forward, have expounded and optimized the structure of products, rationally to improving the economic benefits of enterprises.