Comparative Study Of Large-scale Dairy Enterprise's Competition In China

With the development of market economy and the aggravation of the competition, the research of enterprise's competitiveness has got the great concern, especially the research of the core competitiveness. As different enterprises are in the same trade, the power of the competitiveness influences the profit of enterprises and development prospect directly. This thesis, on the basis of competitiveness theory, analyzes the competition state of the dairy products trade in our country and then makes comparative study on the competitiveness of large-scale dairy products enterprises (brightdairy, yiligroup, sanyuan) in our country. In the process of comparative study, the advantages and disadvantages in the competitiveness of the enterprises and the reason why differences exist in different enterprises are found out after the comparative analysis of the competitiveness in these enterprises is made by means of the qualitative index and quantitative index. Thus a model is set up so that the competitiveness of large-scale dairy products enterprises in our country can be compared and arranged in an order. This thesis also analyzes how Three Deer Group cultivates and promotes his competitiveness in fierce market competition in brief.With the, research results above as guidelines, this thesis points out the focal point of large-scale dairy products enterprise's competitiveness construction in our country, the industrial policy and the developing direction of the milk industry in our country, which have stronger realistic meanings.