Xinjiang Tianrun Dairy Biological Products Share The Company's Core Competitiveness Study

Along with economic globalization carry WTO forward with China join , the commercial environment that each enterprise is faced with today in unceasing change, the competition of all trades and professions is aggravated increasingly. To be being changeable , big wave clean out the market economic sea of sand in, is in an impregnable position , enterprise only passes through the unceasing ability that strengthens self , comes , especially crucialness key ability and through the reinforced combination of these abilities to form the key competition ability of enterprise , so makes enterprise get continued competitive advantage.This paper moistens milk trade biological product stock company with Xinjiang day to study object , competes strategic, enterprise key ability according to enterprise , enterprise resource whole join etc. theory, study through moistening competitive condition, profession market situation, ability present situation and the environment been faced with of milk trade stock company for Xinjiang day in order to determine the competitive strategy of enterprise necessity , cultivate and promote the key competition ability of self continuously.Full text divide into 4 totally Zhang, first Zhang have introduced enterprise competitive strategic and key theory of competition ability, as well as the majortheoretical school in enterprise competitive strategic theory - structuralschool and ability school. Through producing and managing the ability in behavior and course for the enterprise that ability school emphasizes to starting point , establish and implement the theoretical deduction of enterprise competitive strategy , determine that enterprise key ability is the most key, most basic part in all enterprise abilities; The key competition ability of enterprise is from some crucial ability have unit suit , queue up it' s, other enterprise can not purchase ,can not copy. Second Zhang have analysed Xinjiang day mainly the business of moistening milk trade biological product stock company' s general situation and company develop feature, the good fortune been faced with by company and the advantage that challenged and possessed and inferior position as well as how to carry out value location, establish the overall goal of company that develops strategy and establishes company , is on this foundation , how to reach enterprise profit are biggest with the service value for customer biggest melt. 3th Zhang the key key ability and key competition ability of moistening the company of milk trade biological product stock for Xinjiang day form to carry out analysis, the reality that includes the source of company's key competition ability, key product and the key business of company and the overall frame that forms pattern and company' s key competition ability mainly and combines company is theoretical with competitive strategy , the key theoretical resource, ability and key competition ability of competition ability for company form condition have carried out overall, detailed anatomy, have limited Xinjiang day to moisten the key competition ability of company of milk trade biological product stock is: Under market economic condition, with the production course of company' s key product for key, strategic management make up the courses such as / interface management for carrier through key technical, key talent training and key sale sustain and interact the ability of geting enterprise competitive advantage that has. 4th Zhang have introduced Xinjiang day moist milk trade biological product stock company' s key force cultivate , include cultivating way mainly , cultivate means , the basic step that cultivated , the major measure that will be adopted and the major problem of must want to surmount and solve.