International Market For Green Tea & China's Export Trade

Tea is one of important cash crop in China. In the one hand, Tea production is possessed of important status in agriculture structure in many provinces in our country. In the other hand, tea production occupies considerable proportion in both peasants' income and government finance in tea area. External trade is closely related to Chinese tea industry. Green tea occupies the dominant part of tea export. Therefore in order to promote China's tea trade and tea industry and increase peasants' income, it is necessary to center attention on green tea and study international green tea market and China's export.Firstly, current situation and future trend of the world trade of green tea. were analyzed. The emphasis of this part was put on each import regions' demand character. Then, adapting the index system, the positive analysis of international competitive power concerning of the Chinese green tea was carried out. By the method of bubble chart and trade term index, China's green tea export market distributing and export benefit were valued. Based on the above analysis, we reached the conclusion that China's green tea has the relative international competitiveness and has monopolized the Africa market. But it is difficult to get more market share in Europe and American market. Recently, the export quantity of Chinese green tea increased while export value decreased and the benefit of export was declining. In order to improve China's green tea export benefit, it is necessary to depend on the science and technology, establish the efficient green tea industrial organization, strengthen the export control and carry out target marketing strategy according different market characters.