Apparel Industry Website Study

The Internet's appearance has brought great effect on all the industries including the apparel industry which was developed from handicraft industry. The faster the information is transferred ,the more function the internet has, the more advantage the apparel entrepreneur and consumer will enjoy. The group of people's studying internet is very big, and their study outcome are abundance. The doorway website is becoming saturate in the internet market, the market room are left to professional website which provide service to professional web user.This dissertation's study method is based on main apparel theory,psycology, mass media theory, linguistics, aesthetics etc. Andthe most important part is the case study of apparel website.There are whole five parts as belows.1 .Relationship of internet and apparel industry2.The spreading of apparel information in the internet media3.The classification and content analysis of apparel industrywebsite4.The apparel website style analysis5.Case study of apparel websiteBy means of theory and case study, this dissertation got theconclusion as belows.l.The apparel websites has a great development, theclassification is very much. The future trend is providingprofessional information.2.The apparel information transferred by internet enjoies fastspeed, comprehensiveness and easy searching3.According to the information and content, the apparel industrywebsites can be classified into 6 categories: apparel brandwebsites, apparel magazine's website, apparel association andorganization's websites, apparel retailer's websites,B2B apparelwebsites,BBS.4.The style of the website is up to the content, color, pagemaking etc. there are such styles as professional,practical andartistic styles.