The Analysis Of International Competitiveness Of Chinese Apple Juice Concentrate

Chinese Apple Juice Concentrate processing industry starts from early 1980's. After 20 years and 3 stages development, Chinese Apple Juice Concentrate industry has achieved rapid development. Now China is the biggest country for both apple Juice Concentrate processing and export in the world. The annual export of Chinese Apple Juice Concentrate is almost half of the world total export volume. Meanwhile, there exist some problems in Chinese Apple Juice Concentrate industry.The paper compares the processing and trade between China and the other main apple Juice Concentrate processing countries in the world, and analyses the international competitiveness of Chinese Apple Juice Concentrate industry by means of Market Share Rate, International Price Comparison and Net Export Index.In order to be more convincing, the paper analyses the advantages of Chinese Apple Juice Concentrate industry from the points of both domestic and abroad market demands, Chinese Apple Juice Concentrate processing costs and the change of world apple industry patternsFor the problems of shortage of raw materials, the expansion of capacities, the competitiveness among Chinese Apple Juice Concentrate processing and trade companies, the paper gives a full detail analysis and put forward some suggestions to farmers, enterprises association and government respectively.Finally, the paper prospects the development of Chinese Apple Juice Concentrate industry in the future: The world Apple Juice Concentrate processing center will transfer to China and Chinese Apple Juice Concentrate industry will move to Shaanxi Province.